SinglePoint Announces New Executive Hires and Key Appointments across Multiple Divisions

BELLEVUE, Wash.--(BUSINESS WIRE)--

Leading provider of mobile messaging services, SinglePoint, announced today new executive appointments and key hires on its senior management team. Industry veterans Michael Skoff and Tom Cast have been named CFO and Vice President of Engineering and Operations, respectively. Also bringing a wealth of experience to SinglePoint are new hires Arthur Morton as Director of Operations and Scott Shepherd as Director of Sales.

SinglePoint is a simple, powerful way for content owners to create, connect and confirm the delivery of wireless messages to mobile consumers. The company engages an audience of more than 230 million mobile users throughout North America working in partnership with mobile network and portal operators, media companies, brand managers and agencies. The new senior management team will play an instrumental role in managing and implementing several significant new initiatives.

In his new role as CFO of SinglePoint, Michael Skoff will manage company financials, contracts and negotiations, as well as develop the economic models for customer acquisition and partnering opportunities. Skoff was previously the CFO of Mobile Media North America, which was acquired by Wireless Services Corp. and re-branded as SinglePoint in early 2006. It was there that he was involved in the development of the financial and contractual components of the launch of off-net mobile transactions in the U.S. Skoff has served as both an officer and investor for over 17 years, working with public and private technology companies at various stages of development. He has held previous positions with Kimberly-Clark Corporation and Ernst & Young.

Tom Cast serves as the new Vice President of Engineering and Operations of SinglePoint, a significant and earned placement for him after two previous roles as Director of Engineering. Cast brings more than a decade of wireless experience to SinglePoint, having worked a 14-year career at McCaw Cellular/AT&T Wireless. It was there that he lead the architecture, design, development, testing and implementation of AT&T Wireless' Messaging Network including text messaging, picture messaging, multi-media messaging, and the introduction of various voting and polling products via text messaging including "American Idol." In his new role, Cast will manage the company-wide engineering and operations departments.

Serving as the new Director of Operations, Arthur Morton will manage SinglePoint's 24/7 network operations center and oversee the operations teams from streamlining platform performance. Morton has more than 15 years of telecom and wireless experience having worked at Alcatel/Lucent and AT&T Wireless. Through his professional experience, Morton has held various domestic and international positions directing information systems and network operations.

Scott Shepherd brings to SinglePoint more than a decade of both carrier and carrier-facing vendor experience in the messaging and connectivity space. As Director of Sales, he will manage the sales and business development strategy for mobile brands. Shepherd joins SinglePoint from Motricity, a mobile content platform company where he led sales for the company's community service offering, including Sprint's Game Lobby, Amp'd Games Connect, and Virgin Mobile's Players' Club. Previously at Nextel, Shepherd led negotiations for the company's messaging and mobile office services.

"SinglePoint continues to recruit and recognize top industry talent, promoting from within the organization as well as drawing from wireless carriers, infrastructure providers and mobile application developers," said Rich Begert, CEO of SinglePoint. "We are more than pleased to have these truly skilled professionals on board as the company continues its growth and success."

About SinglePoint(TM)

SinglePoint is a simple, powerful way for content owners to create, connect and confirm the delivery of wireless messages to mobile consumers. It combines a proven reliable message delivery service with the leading producer and distributor of branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts. Today, SinglePoint is engaged with an audience of more than 230 million mobile users throughout North America working in partnership with mobile network and portal operators, media companies, brand managers and agencies. For more information, please visit singlepoint.com.

Source: SinglePoint