SINGLEPOINT REINFORCES ROLE AS LEADING PROVIDER OF INTERACTIVE TELEVISION CAMPAIGNS IN NORTH AMERICA
67 Percent of Interactive TV Text Message Transactions Across Four Largest Carriers Were Processed by SinglePoint in Third Quarter of 2007
Bellevue, WA– December 18, 2007 - SinglePoint, the media interactivity expert in mobile, reported today that it processed 35 million interactive TV transactions initiated by mobile text message users on the AT&T Mobility, Sprint, T-Mobile and Verizon Wireless carriers in the third quarter of 2007. According to Nielsen Mobile's Premium SMS report issued October 31, 2007, more than 52 million interactive TV transactions were made by mobile text message users on the carriers during the third quarter of 2007. Of those transactions, more than 35 million were processed by SinglePoint and included transactions from some of the entertainment industry's most popular TV shows, according to the company.
In the past year, SinglePoint has been influential in helping fuel the tremendous growth of the interactive TV industry, forming landmark partnerships with top entertainment media companies and providing the technologies needed to execute large-scale campaigns.
"By powering the overwhelming majority of mobile interactivity on North American television today, we are committed to expanding our mobile message services to better engage viewers with their favorite entertainment properties," said Rich Begert, President and CEO of SinglePoint. "With this expansion, we will continue to drive creative solutions and provide day-to-day support for our burgeoning interactive TV businesses."
In order to support the continuous growth of the company, SinglePoint has opened satellite offices in entertainment industry hubs Los Angeles and New York. The offices will house the company's existing business development and account teams responsible for supporting its growing list of entertainment clients, as well as further expanding the company's work in the interactive TV space.
About SinglePoint™
SinglePoint is the media interactivity expert in mobile that turns viewers into active participants. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage interactive TV campaigns that work. SinglePoint's services include mobile message connectivity, applications (such as voting, polling, sweepstakes, contests, alerts, coupons clips, and tips), reporting and analytics. Powering the overwhelming majority of mobile interactivity on North American television today, SinglePoint is engaged with an audience of more than 220 million mobile users, working in partnership with mobile network and portal operations, entertainment media companies, brand managers and advertising agencies. For more information, please visit singlepoint.com.
For media inquiries, please contact:
SinglePoint
Parnaz Taheri
Bender/Helper Impact
310-694-3120
Email: parnaz_taheri@bhimpact.com
Dana Henry
Bender/Helper Impact
310-694-3130
Email: dana_henry@bhimpact.com
This press release contains forward-looking statements by Wireless Services and its executives regarding the market for products and services like ours, the demand for our products, and the performance of our senior management in achieving our goals. The words and expressions "look forward to," "will," "expect," "plan," "believe," "seek," and similar expressions are intended to identify Wireless Services' forward-looking statements. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These risks include, but are not limited to, our evolving business strategy and the emerging and changing nature of the market for our products and services, our ability to deliver on our sales objectives, the ability of our technology and our competitors' technologies to address customer demands, changes in economic and market conditions, unplanned system interruptions and capacity constraints, software and service design defects.